The Geo House
Creating a sunwell house with a unseen parallel between rocks and concrete
Date
May 2025
Role
Branding, Design,
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The Mission
Creating a powerful branding around a parisian running club. It had to reflect the ambition of the runners. The hard part was to be easily recognizable identity but not differing too much from. Being different but easily recognizable at the same time to ensure the continuity.
The Answer
To answer the brief, I decided to go with a very urban look and feel. I chose a clinical art direction. Very etheric and ascetic to show a big attrait to data, clinical vision of the sport and precision. Black and white was chosen to highlight the urban side. The font chosen is hard to read especially with high velocity to make it very « can’t sit with us » and create a gap between the high level members want to promote and the rest of the peleton.